Promotion Manager

Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.

Essential Skills and Competencies

PERKESO provides training with daily allowance of up to RM20.

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• align efforts towards business development • analyse consumer buying trends • analyse customer service surveys • analyse external factors of companies • analyse internal factors of companies • analyse work-related written reports • capture people's attention • collaborate in the development of marketing strategies • create annual marketing budget • create media plan • define measurable marketing objectives • develop professional network • evaluate marketing content • identify potential markets for companies • impart business plans to collaborators • integrate marketing strategies with the global strategy • integrate strategic foundation in daily performance • liaise with advertising agencies • liaise with distribution channel managers • manage budgets • manage profitability • manage the handling of promotional materials • organise on-site amenities • perform market research • plan marketing campaign • plan marketing strategy • study sales levels of products • track key performance indicators

Knowledge

• below-the-line technique • communication principles • content marketing strategy • corporate social responsibility • market pricing • market research • marketing mix • pricing strategies

Alternative Related Job

• promotion director • sales promotion manager • marketing and promotion manager • advertising and promotion manager • promotion coordinator

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