Marketing Manager

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

Essential Skills and Competencies

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• Align Efforts Towards Business Development • Analyse Consumer Buying Trends • Analyse Customer Service Surveys • Analyse External Factors of Companies • Analyse Internal Factors of Companies • Analyse Work-related Written Reports • Collaborate in the Development of Marketing Strategies • Coordinate Marketing Plan Actions • Create Annual Marketing Budget • Define Measurable Marketing Objectives • Evaluate Marketing Content • Identify Potential Markets For Companies • Impart Business Plans to Collaborators • Integrate Marketing Strategies with the Global Strategy • Integrate Strategic Foundation in Daily Performance • Manage Profitability • Perform Market Research • Plan Marketing Campaign • Plan Marketing Strategy • Study Sales Levels of Products • Track Key Performance Indicators

Knowledge

• Brand Marketing Techniques • Content Marketing Strategy • Corporate Social Responsibility • Market Pricing • Market Research • Marketing Mix • Pricing Strategies

Alternative Related Job

• Advertising Sales Manager • Promotions Manager • Marketing Executive • Telemarketing Manager • Product Marketing Manager • Sales and Marketing Manager • Marketing and Promotions Manager • Market Development Manager • Marketing Director

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