Destination Manager

Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.

Essential Skills and Competencies

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• apply strategic thinking • assess an area as a tourism destination • build a network of contacts with suppliers of tourist services • build a strategic marketing plan for destination management • build business relationships • comply with food safety and hygiene • coordinate efforts of stakeholders for destination promotion • coordinate public-private partnerships in tourism • execute marketing plan • lead the brand strategic planning process • manage budgets • manage distribution of destination promotional materials • manage production of destination promotional materials • manage staff • oversee the design of touristic publications • oversee the printing of touristic publications • perform market research • plan digital marketing • recruit employees • select optimal distribution channel • set up pricing strategies • supervise crew

Knowledge

• geographical areas relevant to tourism • local area tourism industry • market analysis • sales strategies • tourist resources of a destination for further development

Alternative Related Job

• destination management organisation (DMO) manager • destination development manager • tourism strategy manager • destination marketing manager • organisation manager

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