Category Manager

Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.

Essential Skills and Competencies

PERKESO provides training with daily allowance of up to RM20.

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• Align Efforts Towards Business Development • Analyse Consumer Buying Trends • Analyse Customer Service Surveys • Analyse External Factors of Companies • Analyse Internal Factors of Companies • Analyse Work-related Written Reports • Apply Strategic Thinking • Collaborate in the Development of Marketing Strategies • Coordinate Marketing Plan Actions • Create Annual Marketing Budget • Define Measurable Marketing Objectives • Develop Product Design • Ensure Customer Focus • Evaluate Marketing Content • Identify Potential Markets For Companies • Identify Suppliers • Impart Business Plans to Collaborators • Integrate Marketing Strategies with the Global Strategy • Integrate Strategic Foundation in Daily Performance • Maintain Relationship with Suppliers • Manage Budgets • Manage Inventory • Manage Profitability • Negotiate Sales Contracts • Perform Market Research • Perform Multiple Tasks at the Same Time • Perform Product Planning • Perform Project Management • Perform Risk Analysis • Plan Marketing Campaign • Plan Marketing Strategy • Select Optimal Distribution Channel • Show Entrepreneurial Spirit • Study Sales Levels of Products • Track Key Performance Indicators

• Channel Marketing • Company Policies • Conflict Management • Content Marketing Strategy • Corporate Social Responsibility • Cost Management • Market Participants • Market Pricing • Market Research • Marketing Mix • Pricing Strategies • Store Design Layout

• General Merchandise Category Manager • Product Category Specialist • Senior Category Manager • Merchandising Category Specialist • On-line Category Manager • Category Development Manager • Product Category Manager • Pricing and Marketing Manager • Planning and Inventory Control Manager • Vendor Management Manager • Graduate Category Manager • Indirect Category Manager • Assistant Category Manager