Advertising Manager

Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.

Essential Skills and Competencies

PERKESO provides training with daily allowance of up to RM20.

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• Advise on Public Image • Advise on Public Relations • Analyse External Factors of Companies • Conduct Public Presentations • Coordinate Advertising Campaigns • Coordinate Marketing Plan Actions • Develop Communication Strategies • Develop Creative Ideas • Develop Public Relations Strategies • Draft Press Releases • Draw Conclusions From Market Research Results • Establish Relationship with the Media • Identify Customer's Needs • Integrate Strategic Foundation in Daily Performance • Manage Budgets • Manage Contracts • Organise Press Conferences • Perform Interviews • Perform Project Management • Perform Public Relations • Prepare Presentation Material • Protect Client Interests • Provide Cost Benefit Analysis Reports • Use Different Communication Channels

Knowledge

• Advertising Techniques • Communication Principles • Copyright Legislation • Corporate Social Responsibility • Diplomatic Principles • Forming of Public Opinion • Market Research • Rhetoric • Strategic Planning

Alternative Related Job

• Campaigns Coordinator • Advertising and Promotions Manager • Promotions Manager • Advertising Executive • Advertising Director • Promotions Coordinator • Marketing Communication Manager • Advertising Coordinator • Advertising Campaign Manager • Advertising Agency Manager

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