Public Relations Officer

Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.

Essential Skills and Competencies

PERKESO provides training with daily allowance of up to RM20.

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• Advise on Public Image • Advise on Public Relations • Analyse External Factors of Companies • Conduct Public Presentations • Develop Communication Strategies • Develop Public Relations Strategies • Draft Press Releases • Establish Relationship with the Media • Integrate Strategic Foundation in Daily Performance • Organise Press Conferences • Perform Interviews • Perform Public Relations • Prepare Presentation Material • Protect Client Interests • Speak in Public • Use Different Communication Channels

Knowledge

• Communication Principles • Corporate Social Responsibility • Diplomatic Principles • Forming of Public Opinion • Market Research • Rhetoric • Strategic Planning

Alternative Related Job

• Media Relations Officer • Public Affairs Officer • Communications Officer • Media Consultant • Press Relations Officer • Public Information Officer • Public Relations Coordinator • Press Secretary • Media Coordinator • Press Consultant

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